United States
M·A·C Cosmetics and ELC Look Back on Pride Month
Company Feature, 19 Jul 2018
M·A·C Cosmetics and ELC employees at the 2018 NYC Pride Parade
M·A·C Cosmetics and The Estée Lauder Companies celebrated Pride across the U.S. and Canada by participating in and sponsoring 12 events throughout the months of June and July 2018. M·A·C has long stood for inclusion, celebrating all ages, all races and all genders since its creation. ELC is proud to support these efforts and has joined employees, customers and fans to celebrate Pride.
Notably, M·A·C and ELC were a Title Sponsor for LA Pride and a Platinum Sponsor for NYC Pride. In LA, our ELC family, along with M·A·C artists and fans, paraded down the street with signs boasting phrases such as, ‘Stand with Equality', ‘Stand with Love', and ‘M·A·C Loves Pride’. LA also featured a large festival set-up, where M·A·C Artists executed over 20,000 rainbow and glitter looks for attendees. In New York City, M·A·C and ELC’s Pride presence of over 300 people, marched, danced and celebrated through the streets. Performers such as Peppermint, Sasha Velour and Miz Cracker joined the M·A·C and ELC teams to host as our own M·A·C Grand Marshalls. Beyond the parade, M·A·C also participated in several other events for NYC Pride. At Family Movie Night, M·A·C brought face painting and playful artistry to over 400 children. At Youth Pride, an event targeted at LGBTQ+ Gen Z Youth 12-17, M·A·C hosted a ball pit with games, interaction and lots of rainbows. And at Pride Island, M·A·C Artists added sparkle to thousands of attendees at a truly eclectic festival.
In addition to the LA and NYC Pride celebrations, M·A·C and ELC made their way to Columbus, Ohio; Boston, Massachusetts; Washington, DC; Houston, Texas; Chicago, Illinois; San Francisco, California; and Toronto, Ontario in celebration of Pride. In Columbus, where the M·A·C store opened last year, M·A·C also hosted and introduced an event supporting those interested in learning more about drag performing and completed makeup looks onstage. Pride celebrations at M·A·C will continue in the cities of Montreal, Canada and Orlando, Florida in the months to come.
