ELC UK & Ireland hosts internal bEstée in Digital Awards

ELC UK & Ireland recently hosted the first ever internal bEstée in Digital Awards, a celebration of the very best digital 360 campaigns and launches from our brands and functions, hosted by Nicky de Simone, Vice President, Enterprise Marketing, Data and ELC Studios, UK & Ireland. The company created the bEstée awards to recognise outstanding company initiatives that were delivered in an unprecedented year of change.

Nearly 700 employees attended the virtual Awards ceremony, featuring over 50 entries from 23 brands and functions which were judged by ELC UK & Ireland’s technology partners from Google, Facebook and MGOMD as well as Sue Fox, President, ELC UK & Ireland and Nicky.

The winners and runners up are as follows:

MOST EFFECTIVE: Engaging target audiences and impacting the performance of a brand in a measurable way

• Winner: Clinique’s Holiday Campaign
• Runner-up: Estée Lauder’s launch of NEW Advanced Night Repair

MOST INNOVATIVE: Boundary-pushing use of technology or creative to reach and engage customers

• Winner: MAC Cosmetics, Virtual Try On & Free Sample Claim Offer
• Runner-up: Dr.Jart+, How to Launch a New Brand During Lockdown

MOST INTEGRATED: Cross-channel approaches that successfully personalise the customer journey

• Winner: AVEDA, Powered by Flossie Launch
• Runner-up:- KILIAN PARIS, Love Don’t be shy Valentine’s Day Repromote

BEST SMALL BUDGET ACTIVITY: Activity that creates impact, using a small campaign spend

• Winner: Smashbox, Halo Healthy Glow Tinted Moisturiser
• Runner-Up: MAC Cosmetics, Frosted Firework Dinner & A Show Holiday Event

SMARTEST USE OF DATA: Using data to improve customer experiences

• Winner: Jo Malone London, Stores Reopening Campaign
• Runner-up: Estée Lauder, Peak 2020 (Black Friday & Christmas)

CROSS COLLABORATION: Cross-business approaches that successfully deliver digital-led campaigns or projects

• Winner: HR’s ELC UK & Ireland Elevates Apprenticeship Programme
• Runner Up: Corporate Affairs’ Breast Cancer Campaign, ‘Time To Unite’ initiative

TRANSFORMING OUR DIGITAL LANDSCAPE: Projects or campaigns that transform digital interaction with customers

• Winner: Transformation, Technology, Enterprise Marketing and HR for Enterprise Data Transformation Programme
• Runner-up: Online Centre of Excellence and Dr.Jart+ for website launch

GRAND PRIX BRAND WINNER: A brand that demonstrates extraordinary innovation and generates excitement

• Winner: Dr.Jart+, launching in lockdown a digital-first Artificial Reality inclusive immersive digital campaign
• Runner-up: Estée Lauder [insert information about specific initiative if there is one?]

GRAND PRIX FUNCTION WINNER: A function that supports brands and the wider region to deliver extraordinary campaigns and innovative moments and launches

• Winner: ELC Studios, supporting all brands in pivoting to online
• Runner-up: ELC’s Online Centre of Excellence

Congratulations to all ELC UK & Ireland brands and functions for delivering outstanding work in an unprecedented year.