ELC UK & Ireland unveils the ‘Evelyn H. Lauder Garden’ at the Breast Cancer Haven

Press Release, 15 Jun 2018

National breast cancer support charity, Breast Cancer Haven, is delighted to announce the unveiling of ‘The Evelyn H. Lauder Garden’ at their West Midlands centre thanks to an exciting partnership between The Estèe Lauder Companies UK & Ireland and Royal Horticultural Society multi-award-winning landscape designers – Ruth Gwynn and Rupert Keys. The creative duo has designed and built a beautiful new garden in honour of Evelyn H. Lauder, who co-created the Pink Ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign in 1992.

The ‘Evelyn H. Lauder Garden’ – which was officially unveiled by Vice President of The Estée Lauder Companies UK & Ireland’s Breast Cancer Campaign, Anna Bartle- will be a tranquil haven accessible to all visitors, offering space for yoga, meditation classes, relaxation and outdoor seating. In addition, fresh produce for the Centre’s kitchen will be grown in the garden’s raised beds.

Pamela Healy OBE, CEO of Breast Cancer Haven, said:

“Thanks to a very generous grant from The Estèe Lauder Companies UK & Ireland to mark the 25th Anniversary of The Breast Cancer Campaign, we were fortunate to be able to create a beautiful outdoor space at our West Midlands centre, designed by the very talented team from Keyscape Design.

“The aim with The Evelyn H. Lauder Garden was to capture the essence of Breast Cancer Haven’s support services and re-create this in a visual and sensory form for our visitors.”

Vice President of The Estée Lauder Companies UK & Ireland’s Breast Cancer Campaign, Anna Bartle said: 

“We’re thrilled to partner with Breast Cancer Haven on a beautiful new garden at the West Midlands Centre, in honour of Evelyn H. Lauder. The garden is particularly special as Evelyn was a passionate gardener herself and last October marked the 25th Anniversary of The Estée Lauder Companies’ Breast Cancer Campaign and Evelyn’s co-creation of the Pink Ribbon. In the UK alone, nearly £10 million has been raised to support the Breast Cancer Research Foundation and our UK & Ireland business has been collaborating with Breast Cancer Haven over a number of years. Our hope is that the new garden will provide a tranquil haven for the visitors and their families to relax in and enjoy.”

Garden designer and landscape architect, Ruth Gwynn, added:

“This has been a very special project and one we’re delighted to have been asked to undertake. The Evelyn H. Lauder Garden is full of colour – with peonies, roses, iris and jasmine – and will be a welcoming space for people to enjoy outdoor yoga, meditate, relax and reflect.”

The West Midlands has one of the highest incidences of breast cancer in the UK as well as a lower awareness of the disease and participation in screening programmes. Breast Cancer Haven, West Midlands – which opened in October 2017 – has already supported over 220 women through their entirely free supportive therapies such as acupuncture, massage, and yoga, along with emotional, nutritional and financial counselling. Each Breast Cancer Haven centre offers unique, one-to-one support to anyone affected by breast cancer, including friends and family of those diagnosed.

Keyscape Design – who won Best Show Garden and Gold for ‘The Perfumer’s Garden’ at RHS Malvern – completed ‘The Evelyn H. Lauder Garden’ at Breast Cancer Haven, West Midlands on 21 June.

For more information about Breast Cancer Haven, please visit www.breastcancerhaven.org.uk