Virtual beauty advisor, Liv, offers Estée Lauder UK consumers personalised experience anywhere, anytime through Google Assistant powered devices

Press Release, 12 Feb 2019

12th February, London, United Kingdom

Virtual beauty advisor, Liv, offers Estée Lauder consumers personalised experience anywhere, anytime through Google Assistant powered devices

Estée Lauder’s first-ever virtual beauty advisor “Liv” has been introduced to smart speakers powered by the Google Assistant, offering customers a new platform to personally experience and discover targeted Estée Lauder products for their beauty regime.

This collaboration brings the best in skincare, through Estee Lauder’s Night-time Expert, married with world leading artificial intelligence (AI) technology from Google, to connect with consumers, deliver a quality and informative experience and enable consumers to test, learn and engage with the products with the option to purchase.

This marks another step in The Estée Lauder Companies UK & Ireland’s ‘test and learn’ approach to engaging consumers digitally, building on Company founder Mrs Estée Lauder’s ‘High-Touch’ ethos of delivering personalised service and education to consumers, while creating a strong emotional bond.

Lesley Crowther, Vice President, Consumer Engagement & Retail, The Estée Lauder Companies UK & Ireland said: “The launch of the Estée Lauder and Google collaboration is an exciting example of how The Estée Lauder Companies UK & Ireland is continuously adapting to the evolving preferences of today’s beauty consumers and offering a truly innovative shopping experience.”

“Combining Google’s best-in-class technology with Estée Lauder’s High-Touch approach to prestige beauty allows us to provide a more in-depth, expert offering for consumers on-demand and product assistance at their fingertips.”

Consumers can currently access Estée Lauder’s 'Nighttime Expert' via the Google Assistant on mobile phones and smart speakers.

Recent examples of how The Estée Lauder Companies continue to engage consumers with new, personalised and innovative solutions and test new concepts include:

• Estée Lauder’s in-store skin diagnostic tool educates consumers about their skin’s appearance and needs through best-in-class imaging technology, showing a surface and sub-surface skin view. The tool links to suggested product solutions and regime recommendations, which are shared digitally.
• Smashbox UK previously trialled a chatbot which leveraged artificial intelligence and pre-built responses to guide consumers through product choices, whilst also allowing users to upload a selfie, virtually ‘try on’ the entire Smashbox product range, share their new ‘look’ with friends and purchase the product, all via Facebook Messenger.
• Similarly, Estée Lauder offers ‘virtual makeovers’ to enable consumers to ‘try’ the lipstick range through YouCam’s AR and facial mapping technology.

• M·A·C’s new makeup Artist-led retail concept at Selfridge’s Oxford Street includes immersive elements such as ‘magic mirrors’, large screens broadcasting backstage fashion show footage and trend-led visual content as well as a space for events, masterclasses and studio/ photography.