United States
The Estée Lauder Companies Announces Leadership Updates
Press Release, 22 Jun 2020
The Estée Lauder Companies’ (ELC) talent philosophy is focused on strategically aligning the expertise, capabilities and experiences of high-potential leaders with the biggest opportunities that drive long-term, sustainable growth.
Today, the company is pleased to announce two important leadership updates that will further strengthen ELC’s business strategy and ability to “run and transform” with an eye to the future. These changes are effective July 1, 2020:
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Andrew Ross will lead Strategy, New Business Development and Integration. Andrew will report jointly to Fabrizio Freda, President and Chief Executive Officer, and Tracey T. Travis, Executive Vice President and Chief Financial Officer. He will remain a member of the company’s Executive Leadership Team.
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Daniel Mahler will assume a new role leading Global Transformation and Category Leadership. Daniel will report jointly to Fabrizio and Tracey. He will also become a member of the company’s Executive Leadership Team.
The complementary evolution of Andrew’s and Daniel’s respective roles marks the next chapter in The Estée Lauder Companies’ ability to accelerate its strategy, drive value creation, anticipate and adapt quickly to change and manage for long-term leadership.
Further information on each appointment is below.
Andrew Ross to Lead Strategy, New Business Development and Integration
Since joining the company in 2016, Andrew has played an integral role in developing its 10-Year Strategic Compass and a strong global growth strategy that pivots the business to win by helping to drive long-term sustainable performance. Andrew has been critical in developing and collaborating closely with company leaders to drive many of the strategic choices that have helped achieve a strong track record of performance, particularly against a backdrop of increasing volatility and accelerated forces of change.
Unleashing the power of ELC’s brand portfolio and multiple engines of growth has been central to the company’s record performance. Andrew’s excellent pulse on industry and consumer trends, and his acute ability to identify areas to strengthen and diversify ELC’s brand portfolio, has enabled the New Business Development (NBD) team to implement a progressive Mergers and Acquisition (M&A) strategy combining acquisitions and minority investments to optimize access, acquisition cost and return on investment. The Estée Lauder Companies’ recent acquisition of Dr. Jart+ and men’s grooming brand Do The Right Thing are an example of this investment-to-acquisition strategy in action.
Andrew’s evolved role leading Strategy, New Business Development and Integration will leverage his entrepreneurial abilities to deliver acquisition value creation through an end-to-end process with clear accountability and enterprise governance. Andrew will continue to enhance the company’s NBD approach through the creation of a new incubation capability to cultivate new brands, establish innovative business models and ultimately drive organic growth. In addition, Andrew will now be responsible for the onboarding and integration of newly-acquired brands and minority investments.
Andrew will continue to oversee the company’s long-term business strategy and identification of “must win” priorities for future growth through the development of its Three-Year Corporate Strategy, 10-Year Strategic Compass and Competitive Assessment.
In the last several years, Andrew also led the successful co-creation and implementation of The Estée Lauder Companies’ Transformation capability, which has elevated the execution of ELC’s Corporate Strategy and the acceleration strategic change across the business. As the Transformation capability evolves, its official oversight will become the responsibility Daniel Mahler.
Daniel Mahler to Lead Global Transformation and Category Leadership
The Estée Lauder Companies has a larger, more complex global business and brand portfolio than ever before, with a leading platform in winning channels and growing consumer segments. In 2019, the company established a new Transformation model to accelerate complex, cross-functional change and capture the areas of biggest opportunity within its strategy. ELC’s Transformation approach is a powerful capability to drive proactive change and continuous adaptation.
Daniel’s appointment will further elevate the company’s dedicated Transformation capability. He will partner with Andrew to align transformational priorities to ELC’s Corporate Strategy and help shape its leadership with new business models, e-commerce and consumer engagement.
Daniel has a deep understanding of the company, having joined as Co-Chair, Global Transformation Committee, on secondment from global management consulting firm Kearney in 2018. He worked closely with ELC’s Executive Leadership Team to co-design ELC’s unique, integrated Transformation model and establish the Global Transformation Team. To date, Daniel has overseen the evolution of the company’s approach to brand innovation, category portfolio management, digital transformation, winning in an omni-channel world, further establishing Asia as a second home market, and sustainability.
As ELC broadens its strategy execution capabilities, Daniel will continue to oversee the Global Transformation Team. In partnership with Michael O’Hare, Executive Vice President, Global Human Resources, Daniel will also oversee ELC’s internal consulting team that uses a demand-based model to deploy high-performing capabilities against shifting business priorities. This team provides critical services in areas such as organization design, change management, talent approach, behaviors, project management and process design. This evolution will provide the Global Transformation Team with strategic thought partnership and resources with a High-Touch, employee-first lens.
Additionally, Daniel will also oversee Category Leadership. He will facilitate a process, in support of ELC’s brand-led model, to provide a lens on how the company can win market share in the largest and fastest-growing categories of global prestige beauty. He will regularly convene brand Group Presidents; region leaders; Jane Lauder, Executive Vice President, Enterprise Marketing and Chief Data Officer; Carl Haney, Executive Vice President, Global Research and Development (R&D), Corporate Product Innovation, Package Development; Greg Polcer, Executive Vice President, Global Supply Chain; and Andrew to maximize ELC’s portfolio of brands, hero products and functional capabilities to win in skin care, makeup, fragrance and hair care.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian, BECCA, Too Faced and Dr. Jart+