United States
Our Values and Beliefs
Our Values & Beliefs
At The Estée Lauder Companies, our shared values and beliefs are at the heart of everything we do — they guide our decisions, shape our relationships and inform the way we do business. These shared principals guide our efforts as we work to invent a more beautiful future.
Our core values and beliefs enable us to think boldly, pursue our ambitions and explore the unexpected all while staying true to our DNA as a family-founded company with a prestige focus.
Our Values
Generosity of spirit
We operate at our best when we uplift others and have a positive impact on our communities, from our employee advancement programmes to our philanthropic initiatives.
Fearless persistence
We are constantly inspired by the legacy of Mrs. Estee Lauder, our iconic female founder who taught us that persistence — not luck — is the key to success.
Highest aesthetic standards
From our best-in-class product formulations to the boundary-pushing artistry of our brands, we deliver beauty that is elevated and exhilarating.
Respect for the individual
We seek out and celebrate individuality, because we know that our diverse talents and experiences are what make us a creative and dynamic industry leader.
Uncompromising quality
We create prestige and luxury products that surprise and delight our consumers — and then become beloved, trusted favourites. We never stop raising the bar.
Ethics & integrity
We are focused on long-term, sustainable growth grounded in a determination to act ethically and with integrity.
Our Beliefs
- We are pure-play prestige and brand-led, with creativity at the heart of everything we do.
- We are visionaries and changemakers that embrace our entrepreneurial roots and challenge ourselves to defy expectations in prestige beauty.
- We are resilient. We take a long view of our company and know that our success relies on our ability to anticipate (and lead) change.
- We are obsessed with quality and the consumer experience.
- We are female-founded, and we carry on the legacy of our founder by advancing and supporting women leaders, everywhere.
- We, as brands and employees, are the ambassadors of our culture. Collectively, we represent the individuality and diversity of our global consumers.
- We thrive on personal connection — and bring the best of ourselves to every hand that shapes our organisation.
- We strive for equity for all and aim to create a unique culture of belonging and authentic experience for every individual in our company.
- We push ourselves to have a positive impact inside our company and in our communities.
