United States

UK & Ireland Leadership

Pernilla Nyberg

Senior Vice President / General Manager, UK & Ireland

Pernilla Nyberg - Senior Vice President / General Manager, UK & Ireland

Pernilla Nyberg is Senior Vice President and General Manager, The Estée Lauder Companies (ELC) UK & Ireland, since 1 January 2025.

Pernilla is a remarkable leader, with a diverse background in finance, strategy, marketing, and enterprise-wide transformation. Throughout her career, she has consistently driven innovation and growth, and built strong teams that have achieved outstanding results. With a wealth of cross-functional experience, and a deep understanding of the ELC business and brands, she is also a passionate advocate for inclusion, diversity, and sustainability, and a strong role model for women in leadership.

Pernilla previously held a leadership role in the UK & Ireland from 2012 to 2016 as Vice President, Regional CFO and Strategy Leader, establishing her commercial credentials in the region.

Pernilla then relocated to New York from 2016 to 2020 and was promoted to SVP, where she led Global Finance & Strategy for a portfolio of brands and significantly contributed to the cluster overachieving its business goals and sustainable profitable growth. She led Finance & Strategy for North America while driving the transformation of the region, and ensuring it delivered its growth and market share gain strategy. In November 2020, she returned to the UK in a dual global role as SVP Global Marketing Planning and Transformation Lead for integrated business planning, working across brands, regions, and functions.

Prior to joining ELC, Pernilla worked for 15 years at world-leading apparel and footwear brand, Nike. Her career there saw her work across several European markets (including Germany, the Netherlands and the UK) in various senior finance and strategy leadership roles.

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